Amazon CEO Jeff Bezos laid the case for this at last year’s Code Conference. "We get to monetize [our subscription video] in a very unusual way," Bezos said last June . "When we win a Golden Globe, it helps us sell more shoes. And it does that in a very direct way. Because if you look at Prime รองเท้าส้นเตารีดไม่สูงมาก ราคาถูก members, they buy more on Amazon than non-Prime members, and one of the reasons they do that is once they pay their annual fee, they're looking around to see, 'How can I get more value out of the program?' And so they look across more categories — they shop more. A lot

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