“We then reached out to manufacturers all over the East Coast, explaining our concept and wanting to create nude shades for women of color, but they didn’t get it. They wanted us to pick from their stock colors. But there were these pale pinks and super-dark browns. We taught ourselves how to make lipsticks with the aid of the internet. We crafted every single shade in our line,” Miller said. And for those wondering, Mented lipsticks, which sell for $16.50, are vegan, paraben-free, nontoxic and cruelty free and proudly made in the USA. By now you’ve probably seen Mented posts on Facebook and Instagram, and the company has received praises for its products. Miller, Johnson and Hassan didn’t wait for someone else to make products that cater to them; they took matters into their own hands. When it comes to business, social media plays a huge role nowadays. Hassan noted that it’s easier for people to launch their brands without spending a lot of money because you can easily develop a social media following. “We’re really lucky in this day and age, because historically, it’s been hard if you didn’t have the money to advertise on TV or magazines, if you didn’t have thousands or millions of dollars.
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